PAPER TALK

VIRGIN TV UNVEILS MAJOR PUSH FOR LIPSTICK JUNGLE
Fiona Ramsay, Media Week

Virgin Media Television has joined forces with Coffee Republic, Asos.com, Heart FM, Metro, Bauer and Bliss Spa, to launch its biggest marketing offensive for a single show, Living's new autumn offering, Lipstick Jungle.

Marking the first time an advertiser has teamed up with Coffee Republic, Living will join with the coffee shop chain for a campaign in all 67 stores. As well as special drinks such as Lipstick Lattes, Lipstick Jungle will also be branded on coffee cup sleeves, tables, loyalty cards and posters. Coffee Republic stores will also stock Living booklets highlighting Lipstick Jungle and other major autumn shows.