TALKING ABOUT
PHARMACY BAGS

Respected within their communities, pharmacists are credible and persuasive. The products they retail come with their implied seal of approval, which consumers find reassuring and influential. When a pharmacy bag is handed over to the consumer, the advertising message printed on the pharmacy bag is bestowed with the same implied endorsement of the Pharmacist as the products the bag contains.

Pharmacy bag advertising is particularly effective when promoting healthcare and welfare related brands (eg: See our Vaseline Intensive Rescue and Corsodyl adverts), and for sensitive public information messages relating to sexual health or awareness, and for advertising pharmaceutical products. Research shows that a national pharmacy bag advertising campaign can increase sales by 5%.

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